Tel Aviv, November 4th, 2014 – Fraunhofer Institute for Integrated Circuits IIS, part of the largest organization for applied research in Europe, and Pixellot Ltd, a young Israeli startup company have signed a Memorandum Of Understanding (MOU) to explore the possibility of jointly cooperating to develop “best of breed” sports media products combining the respective expertise of the two parties.

The Fraunhofer IIS will provide a smart chip-based tracking technology with an high accuracy and Pixellot Ltd. will provide a unique ultra-high-resolution unmanned video capture system and a remote proxy video production technology. Both parties intend to develop joint products for the sports media and coaching markets offering unique automatic tracking capabilities and viewing experiences to viewers, spectators and professionals.

Dr. Miky Tamir, cofounder and chairman of Pixellot said: “We are honored to join forces with Fraunhofer IIS. They have a strong research and development history and a supreme tracking technology and we think there is a great synergy between the two complementing systems.”

“Together we will change the face of the sports media market” added Dr. Tamir.

The Fraunhofer IIS in Erlangen, Germany, ranks first among the Institutes of the Fraunhofer Gesellschaft concerning headcount and revenues. The Fraunhofer-Gesellschaft is the leading organization for applied research in Europe. Its research activities are conducted by 67 institutes and research units at locations throughout Germany. The Fraunhofer-Gesellschaft employs a staff of more than 23,000, who work with an annual research budget totaling 2 billion euros.