Tel Aviv, Israel, 3rd Februar, 2016 –Huiti, China’s leading sports technology company, has recently installed 150 Pixellot Lemur systems on soccer and basketball courts in the greater Shanghai area, ushering in a new area of digital content generation in amateur sports. With the fully automated sportscasting solution, Huiti can now affordably cover a huge number of games and make them available through its web portal frequented by more than 50 million registered users, hosting fan communities in various sports.
Marking the initial stage of Huiti’s partnership with Pixellot, the 150 Lemur systems are the first batch of an installation that will comprise 1000 systems. This is an integral part of Huiti’s plan to offer its sports fans webcasts from hundreds of thousands of soccer and basketball courts throughout the country on a daily basis. To bring on the digital sportscasting revolution, the Lemur systems are seamlessly integrated into Huiti’s online media environment. Designed as end-to-end solutions, Pixellot’s systems deploy a panoramic camera and advanced auto-tracking algorithms that together enable highly reliable auto-production. From the court, the footage is fed via the cloud into Huiti’s web portal where users can view it live or as VOD.
“Requiring no person in the loop, the Lemur system opens up new horizons for us. We now have an affordable way to produce high quality content and expose amateur sports to passionate fan communities,” explains Ranhao Lin, Huiti’s CEO. “For important games, we use Lemur’s Remote Production Suite to create premium webcasts, still at a fraction of the cost associated with conventional shooting and production.”
After a simple initial installation, the Lemur system remains fixed on the sports ground and can be operated and monitored through a web-based management interface. Coming in a weather-proof enclosure, the solution withstands harsh outdoor conditions and boasts a high Meantime Before Failure (MTBF).
“The idea behind the Lemur was to develop a system that is self-contained and works for you when you aren’t there. This includes utmost robustness and low maintenance,” Alon Werber, Pixellot’s CEO explains. “Huiti installed a part of our systems outdoors and they all withstand the winter weather successfully without any damage.”
Pixellot offers innovative, affordable alternatives to traditional video capture, production and distribution systems for both professional and amateur sport events. Pixellot’s patent-pending technology streamlines the production workflow by deploying an unmanned multi-camera system in a single, fixed rig (with additional angles as required) covering the entire field and offering a stitched panoramic image. Advanced algorithms enable automatic coverage of the flow of play.
Pixellot systems are deployed by broadcasters, production companies, sports portals, and coaching solution providers around the globe.
Pixellot was founded at 2013 by Dr. Miky Tamir and Gal Oz, both bringing extensive experience in broadcasting and media technologies, as well as in the sports technology industry.
For more information visit: www.pixellot.tv
Pixellot mobile application and surround video
Pixellot soccer auto-production
Pixellot basketball auto-production
Pixellot player tracking
Pixellot stitching technology
About Huiti Technology Co. Ltd.
Huiti is the leading sports technology company in China. Huiti offers a variety of services including new media services, media distribution, online games, and integrated sports marketing, etc. The Shanghai-based company is the designated service provider for Chinese University 7-on-7 Soccer League and 3-on-3 Basketball League in 2016.
Kathrin Lotto Shabat
+972 54 5333032