Petach Tikva, Israel, April 13th, 2016 – Pixellot, an innovative provider of fully automated sportscasting solutions, today announced its partnership with amc experience!, a leading sports and event management agency based in Singapore. With this agreement, the company adds another distribution partner to its Far East network, where it is already represented and deployed in China and Japan, Asia’s key markets.

amc experience! is the innovative sports and lifestyle arm of the strategic events and marketing agency, amcasia!. In addition to acting as exclusive distributor in Singapore, amc experience! also deploys the Lemur, Pixellot’s automatic video production system, at their 24Sevens Tournament Series. Held in seven football-crazy cities on three continents and culminating in a SuperCup in Bangkok, these 7-a-side tournaments bring together the most talented amateur teams and over 10,000 supporters to celebrate the beauty of football.

With the Lemur, amc experience! can fully cover this year’s tournaments without cameramen or directors in the loop. Combining panoramic game capture with smart auto-production mechanisms, the Lemur provides TV-like content that is ideally suited for webcasts and mobile viewing. Through Pixellot’s panoramic mobile App, fans can zoom into any area of the field and navigate back and forth through time to replay their favorite moves, create clips and share them on social media.

Jeremy Lim, Managing Director at amc experience!, explained: “24Sevens comprises 240 hours of play and excitement. With the Lemur, we now have a way to cover our matches effortlessly and make them available in professional quality on both our 24SEVENS.TV channel and Facebook page. Pixellot’s panoramic app with its interactive content enables us to create an outstanding fan experience, prolong the excitement and increase the tournaments’ exposure over our social network platforms.”

Alon Werber, CEO at Pixellot: “We are excited to announce the agreement with amc experience! which brings its extensive experience in sports management and excellent connections throughout Asia to the table. With our end-to-end sportscasting solutions producing high quality mobile content, it is ideally suited to cover sports events in Asia Pacific where media consumption on mobile has surpassed traditional online and TV in terms of time spent.”


About Pixellot

Pixellot offers innovative, affordable alternatives to traditional video capture, production and distribution systems, for both professional and amateur sport events. Pixellot’s patent-pending technology solution streamlines the production workflow by deploying an unmanned multi-camera system in a single, fixed rig (with additional angles as required), to cover the entire field, and offering a stitched panoramic image. Advanced algorithms enable an automatic coverage of the flow of play. Pixellot was founded in 2013 by Dr. Miky Tamir and Gal Oz, both bringing with them extensive experience in Broadcasting and Media technologies, as well as in the sports technology industry.
Pixellot systems are deployed by broadcasters, production companies, sports portals and coaching solution providers around the globe.


Media contact:

Kathrin Lotto Shabat
Marketing Director
+972 545 333 032


About amc experience!

amc experience! is the sports and lifestyle arm of multi award winning strategic events management company amc asia! and celebrating its 20th anniversary this year. We are privileged to be part of the Superhive Group of companies which represent and are partners with numerous multi-national companies. Apart from amc asia! and amc experience!, the other companies in the group include: Activate – Retail marketing, The Methodology Works – Advertising and Video production. Superhive Group has an active presence in 8 major cities throughout Asia.

At amc experience! we pride ourselves on being leaders in our field, forging new ground through creating our own inventive and novel sports and lifestyle events. Our brand is synonymous with fun and originality, all while holding ourselves to the highest of standards.

What we do: Event management / Sponsorship sales and activation / Digital and traditional marketing / Football management / Video production solution.